Every piece at Vinela tells a story.

Vinela was born from love, family, culture, and a dream that refused to stay just a dream. The name itself is deeply personal—‘V’ comes from my beautiful mum, Vae, and ‘Inela’ comes from my dad’s name, Aleni, spelled backwards. Together, they became VINELA.

I lost my dad when I was 15, and my mum many years later. While they are no longer here, they continue to inspire everything I create. This business is my way of honouring them and keeping their love alive in every piece.

As a proud daughter of the South Pacific, my heritage is woven into Vinela. I create and carefully source handcrafted jewellery that celebrates the beauty of our islands, while also supporting talented artisans, small family businesses, and solo parents who pour their hearts into their craft.

Every pearl, shell, and handmade piece is chosen with care. I believe jewellery is more than something you wear—it holds memories, tells stories, celebrates milestones, and connects us to the people and places we love.

Vinela isn’t just about selling jewellery. It’s about sharing culture, supporting communities, preserving traditional craftsmanship, and creating timeless pieces that become part of your own story.

Thank you for being part of this journey. Your support means more than you know, and I can’t wait to share many more beautiful creations with you.

With love,
Rosa Aleni-Frketic
Founder, Vinela